It was the height of the pandemic and Kathi Rennaker had a problem.

Rennaker is the Director of Marketing and Product Development for Brown & Haley, the company that makes the world-famous Almond Roca confection.

She’d just heard from one of the big club stores they sell to. Some food manufacturers were struggling with their supply chains, leaving shelf space open.

“So we were given some opportunities to bring in products that weren't forecasted,” she said. “It would be incremental sales for us. We needed to come up with a pallet configuration now.”

Rennaker did what she always does in situations like this: she called Pacific Box Company.

“Pacific box took that on as if they were the manufacturer of Almond Roca,” she said. “It took some doing—instant reactions and changes. But they understood that the opportunity was important to us, so it was important to them.”

See how we worked together:

Custom Packaging for a Legendary Global Brand

World War II catapulted Almond Roca from a national treasure to a worldwide sensation.

“We were the first company to put candy into an airtight sealed tin,” said Rennaker. “That allowed our products to be put onto naval ships and used to barter for things like meat, fruit, and dairy.”

Today you can find its iconic pink packaging and golden wrapping in 65 countries.

“We like to think we own the brand,” she said, “but really we’re just stewards. So when we bring on suppliers we’re looking for partners who are willing to protect the Almond Roca brand the same way we are.”

Year after year, Pacific Box takes that mission on as their own.

“Keeping their product perfect is our goal,” said James Solan, Sales Representative for Pacific Box Company. “We do all sorts of custom packaging for Brown & Haley, from brown boxes and one color trays to digitally processed headers for the point of purchase displays we make them.”

That commitment has built a long, thriving relationship.

“I have been here for over 17 years,” said Rennaker, “and during that entire time, Pacific Box Company has been a crucial partner.”

Two Companies, One Team: How Pacific Box Works Like “Part of the Brown & Haley Family”

When your company has a new challenge or opportunity, you need partners who are in it with you.

“That’s what we get with Pacific Box,” said Rennaker. 

“When you have an emergency or a great opportunity to do something new, you can call them, you can text them, you can get them in the office and—in a very short period of time—you can have something that you can execute against,” she said.

Pacific Box specializes in this kind of service. Since they can go straight from their in-house design and engineering team into production on their world-class equipment, they can be extremely responsive to clients’ needs.

“The way that we work together is really a full integration,” said Solan.

When Brown & Haley does their annual holiday toy drive, the Pacific Box team even jumps in to help answer phones and collect donations.

“So it's not just about a transaction of buying a box and shipping a box,” said Rennaker. “It goes well beyond that. They work as if they are part of the Brown & Haley family.”

Don’t Just Order Custom Packaging—Choose a Partner Who Will Grow With You

Over her 17 years with Brown & Haley, Rennaker is sometimes approached by other business leaders curious about working with Pacific Box.

“Without a doubt, I tell them it is a great company to work with,” she said.

But not just for beloved global brands like Brown & Haley. Rennaker also recommends Pacific Box to smaller companies and entrepreneurs.

“A lot of times the people who are coming to us are just starting out,” she said. “And I know that if I refer them over to Pacific Box they’re not going to be taken advantage of. Even if they're a smaller company, they'll be given the same attention as somebody who needs multiple millions of dollars worth of boxes every year.”

That’s the benefit of working with a fully integrated packaging company. 

From small-quantity digital jobs up to large scale custom orders, Pacific Box manages the whole process so you can focus on growing your business.

If you’re ready for a packaging partner you can always rely on, get in touch and we’ll show you what’s possible.